Starling Receipt Exhibition


I came up with an idea for Starling, a UK-based digital bank, to create an interactive exhibition in London that raises awareness about recycling receipts and showcases the economic and buying power in London. It's not an official project, just a concept I developed on my own to showcase how Starling could create a cool experience that aligns with their values of being eco-friendly and caring for the environment.
The exhibition would have interactive displays where visitors can learn about the impact of paper receipts on the environment and participate in fun activities like scanning their own digital receipts. The goal was to show how Starling can use their technology and brand to create something unique and engaging.
WH Questions

Research Review:
The research explores the impact of receipts on the environment and the importance of caring for the planet. It identifies advantages and disadvantages of paper and digital receipts, and proposes a physical exhibition to promote sustainable practices and raise awareness about the impact of paper receipts. 
The exhibition would be held in Piccadilly Circus, London, and aims to showcase the benefits of using digital banking services like Starling Bank while promoting responsible consumerism. The research also provides insights into the branding and ethos of Starling Bank, and identifies potential safety risks and solutions for the exhibition.

Experience Attributes and Concept Story:

WH Questions of Participants:

SWOT Analysis:
With the help of the SWOT Analysis below, areas such as weaknesses and threats helps bring the direction of the designs.

Touch point Sketches:

User Persona:

Experience Map:

Customer Journey Map:
Stakeholder Map:

Service Blueprint:

The wireframe shows four interfaces of how the receipt machine. The machine starts with a ‘START’ button, and as Phoebe (user persona) click, it detailed the steps to insert their paper receipt. After, it will show ‘SCANNING’ process and ‘DONE’.

These four step processes are the interaction needed to participate. The inspiration for this step experience can be pulled back from the pattern and familiarity of inserting parking tickets into its payment machine.
Next is the wireframes for the piccadilly board’s interface that includes the amount detailed on the receipt, as well as the name and logo of the retailers. It will follow the brand guidelines of Starling Bank where the main colours are purple. The unique receipt section although, will not only be bigger, but displays a participant’s receipt via the Starling’s mobile application interface.

This design can encourage the participants to download the bank’s product when they can visually see how their transactions may look like on the bank’s application.


Next Steps
I evaluated the digital experience of the receipt machine and the Piccadilly Circus board using design heuristics and usability testing. I also discussed insights gained from the exhibition and potential future improvements. Overall, the evaluation helped me identify areas for improvement, such as simplifying the user flow and providing more clear instructions. Moving forward, I plan to incorporate these insights and feedback to create an even better experience for users.

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